An innovation to follow!
Author: Claire

At Bonnier’s, a Swedish magazine publisher, people publish, people edit, people impress. But at Bonnier’s, important multicanal company, people work around product’s sustainability.
Recently, the R&D pole made us know about its new prototype. The goal: a multimedia player that provide to the reader the same freedom than reading a paper magazine.
The presentation film insists on the impressive possibilities to surf : with an apparently basic ebook, the reader can surf into the virtual magazine with a high fluidity. Text and pictures are independent, so you can isolate the article to enlarge it, or isolate the picture to see it better. This prototype also stands out thanks to its intuitive way of working: everything seems possible! The reader navigates into the document just by moving it finger on the screen. For instance, by turning its ebook, he makes the content turn to. Just by touching the bottom of the screen, he can use a search engine, or bookmark a page.
Fluid, intuitive, handy and discreet, let’s wait for the next version of Bonnier’s prototype!

Watch the film presentation.